Research data compiled by the author over the past 25 years clearly indicates that leisure travel is not as much fun as it used to be. In this book, Plog points out the problems that have created this negative trend and offers travel agents and other travel industry professionals practical advice on how to reverse it. He also presents an overview of the leisure travel market, a framework for understanding why people do or do not travel, the different types of vacations they take and their expectations and sources of dissatisfaction. The book outlines ways in which airlines, hotels, tour...
Research data compiled by the author over the past 25 years clearly indicates that leisure travel is not as much fun as it used to be. In this book, P...
The future is exciting-frightening-and demanding As social and eco- nomic change accelerates at an ever-increasing rate, we look with awe and wonder at the way in which unanticipated events impact on our lives and change the way we live. We are also frightened about how well we will adapt to the demands of a world that may be structured quite differently from the familiar environment of today. If we are to handle our own futures with some degree of skill and adap- tiveness, we need to begin planning today for the dawn of the next century. Otherwise, we may find that events have overrun our...
The future is exciting-frightening-and demanding As social and eco- nomic change accelerates at an ever-increasing rate, we look with awe and wonder ...
