The Asian financial crisis has distracted attention from the realities of a growing affluent class in Asia. this latest volume in the New Rich in Asia series the authors examine the cultural reconfiguration, consumer behaviour, economic success and cultural status of the new rich.
Case studies from Indonesia, Singapore, Malaysia, Thailand, the Philippines, India and China paint a picture of the real significance of the affluent classes and their effect on national, ethnic and religious restructuring.

The Asian financial crisis has distracted attention from the realities of a growing affluent class in Asia. this latest volume in the New Rich in Asia series the authors examine the cultural reconfiguration, consumer behaviour, economic success and cultural status of the new rich.
Case studies from Indonesia, Singapore, Malaysia, Thailand, the Philippines, India and China paint a picture of the real significance of the affluent classes and their effect on national, ethnic and religious restructuring.