With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning." In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by...

Jordan J. Winslow had tried love. He had tried marriage. And he swore that he would never go through that mess again. Then he met the beautiful, dynamic Catherine. She was not interested in the this geek. But Jordan had a plan. He would give her what she wanted most, a winning season for her sculling team. Implementing the plan would make this time in his life the best he'd ever known, and worse than he could have ever imagined.

Eskander's woman betrays him. His king banishes him. His best friend is murdered. Now Eskander lives for revenge. He will make an army and dispense justice, even if thousands die. But what will he live for when revenge is impossible? And what will he do when he becomes a target of revenge? Eskander struggles across a world, following the road sunward, driven by forces he strives to understand, and finally discovers his incredible, real purpose.