With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning." In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by...

It is the future and time travel is real. But it is not the time travel where you step into a machine and step out in another place, instead it is the passing of consciousness and control from present to the past. Two factions understand the power and use of this new development and intend to use it to save the world from an unclear but definitely approaching disaster. The Authority seeks to create a world free from turmoil and strife by keeping things nice controlled and orderly. The Network wants to unhinge linear time enough to prevent this dark future, while maintaining mankind's freedom....

Jordan J. Winslow had tried love. He had tried marriage. And he swore that he would never go through that mess again. Then he met the beautiful, dynamic Catherine. She was not interested in the this geek. But Jordan had a plan. He would give her what she wanted most, a winning season for her sculling team. Implementing the plan would make this time in his life the best he'd ever known, and worse than he could have ever imagined.

Eskander's woman betrays him. His king banishes him. His best friend is murdered. Now Eskander lives for revenge. He will make an army and dispense justice, even if thousands die. But what will he live for when revenge is impossible? And what will he do when he becomes a target of revenge? Eskander struggles across a world, following the road sunward, driven by forces he strives to understand, and finally discovers his incredible, real purpose.

Walter was always running away from something-a broken heart, shame, the truth. He was also unknowingly pursued by something sinister, and, when he finally held still too long, it caught him. King of Shards is a prequel to the acclaimed short novel, Free Body Diagram.

Cy is that guy. The one that Murphy's Law was created for. When he steps into line at the grocery check-out, the line stops moving. Traffic lights always turn red as he approaches. He always gets the piece of cherry pie with a pit in it. He is the one who exists for the rest of us to observe and say, "Hey, my life isn't really so bad after all." Now he's back after 35 years to play out his poor existence for your schadenfreude again. Buck up, people, it could be worse. And Cy is just the man to prove that.