Winning the Chain Restaurant Game

Are you ready for success?...

Find out what it takes in this insider's guide to making it in today's most exciting growth industry.

In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book...