A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations.
This book explains that the primary reason that experiments are...
A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research c...
The Power and Paradox of Physical Attractiveness is a scholarly look into physical attractiveness. It articulates the great importance placed on this dimension of a persons appearance. Analysis of the dynamics and consequences reveals a powerful, pervasive, and frequently unrecognized or denied physical attractiveness phenomenon. This phenomenon transcends time, geography, and culture, regardless of demographics and socioeconomics of individuals and populations.
With penetrating vision, Dr. Patzer provides evidence that despite professed ideals, people do judge others by their looks....
The Power and Paradox of Physical Attractiveness is a scholarly look into physical attractiveness. It articulates the great importance placed on this ...
Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data. It also provides an encyclopedic listing of specific sources of secondary data, including a listing of sources of global/worldwide information to assist marketing decision making. An important resource for marketing professionals, academics, and graduate students...
Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons...
Physical attractiveness phenomena permeate society with somber ramifica tions. Correspondingly, practical applications of physical attractiveness phenomena are extensive. The consequence is that almost every person can benefit from knowledge about research on physical attractiveness. Such research material provides valuable information for persons established in their careers, as well as those preparing for a career. Similarly, parents at all stages of their life cycle should be cognizant of how physical attractiveness impacts the psychological and physiological development of children....
Physical attractiveness phenomena permeate society with somber ramifica tions. Correspondingly, practical applications of physical attractiveness phen...
