You can fool some of the people all of the time but wouldn t you rather really know what you re talking about?
Why are conservatives on the right and liberals on the left ? What is an archetype? Most people drop these and other cultural references in conversation all the time without really knowing much about them. But with this witty, information-packed book, you can quickly bone up on the actual facts behind the multitude of data, events, and words that come at you each day and that you ve been casually bandying about without really understanding.
Here are invaluable explanations...

Just for fun is this wonderful little book for anyone harassed by those inevitable signs of aging, e.g., short-term memory loss and income strategies for retirement. In this everything-you-wish-you-didn't-need-to-know guidebook, Padwa (Say the Magic Words: How To Get What You Want from the People Who Have What You Need) discusses midlifers' sense of smell, income possibilities, and retirement havens. She also tackles such issues as ridding oneself of debt and the safety of dying pubic hair. Sure to attract attention and readership; recommended for all public libraries.

Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just...