Cold calling is an essential marketing skill for building any professional advisory practice, but many advisors make the mistake of implementing calling campaigns without the most effective methods needed to secure new business in today's evolving marketplace.

In Cold Calling Mastery, you will learn:

- How to build rapport faster than you ever thought possible.

- How to communicate your value and benefits in a matter of seconds.

- How to stay relevant and follow up with prospects, plus thoughts on frequency and strategy.

- The winner's mindset...