Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award...
Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have neve...
Two Gulf wars and the continuing Arab-Israeli conflict have highlighted the salience of military factors in the Middle East. This book argues, however, that many of the most serious 'security' challenges to Arab states and societies are rooted not in external military threats but in the imperatives of socio-economic development. Contributors examine the regional security environment; the social and political impact of regional militarization; and underdevelopment as a source of regional insecurity.
Two Gulf wars and the continuing Arab-Israeli conflict have highlighted the salience of military factors in the Middle East. This book argues, however...
