The premiere book in understanding the Japanese tourist market. Welcoming the Japanese Visitor offers invaluable practical advice on how to conduct business successfully with specific market segments of Japanese visitors.

In Japan, evidence of the country's Westernization abounds, yet despite appearances, it has remained uniquely Japanese. For this reason, the uninformed Westerner doing business there will find it difficult and even frustrating to work with Japanese unless he or she gains a good understanding of Japan and its people. The author draws on his extensive bilingual and bicultural experience to provide readers with an insightful look at many key aspects of doing business with Japan, ranging from initiating and maintaining business contacts, effective interpersonal communication, decision-making...

In Japan, evidence of the country's Westernization abounds, yet despite appearances, it has remained uniquely Japanese. For this reason, the uninformed Westerner doing business there will find it difficult and even frustrating to work with Japanese unless he or she gains a good understanding of Japan and its people. The author draws on his extensive bilingual and bicultural experience to provide readers with an insightful look at many key aspects of doing business with Japan, ranging from initiating and maintaining business contacts, effective interpersonal communication, decision-making...