This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. The authors make recommendations for practical/applied, theoretical, and advanced courses, representing every area of the mass communications curriculum. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John...

A recent Times-Mirror survey has shown that 65 percent of Americans prefer television over other news media for news coverage, an increase of 10 percent in just over a decade. To understand the enormous impact television news has had on American life, it is important to define the contributions made by various individuals in the field, as well as to recognize the news programs and broadcast journalism issues that have captivated, enlightened, and informed our nation. Never before have the forces and individuals of television news been so thoroughly and authoritatively examined.

Thirty years after his death, Edward R. Murrow is still a cult figure in American broadcast journalism, and his company has achieved the distinction of standard bearer in the field of broadcast news. This examination of key CBS broadcasts and the people behind them that helped to establish the network as the prototype for excellence provides a unique perspective on the early era of broadcasting. Included are interviews with major contributors such as former CBS News presidents Fred W. Friendly and Bill Leonard. Going beyond personalities, the specific focus is on major broadcasts, from the...