Library users' evolving information needs and their choice of search methods have changed reference work profoundly. Today's reference librarian must work in a whole new way-not only service-focused and businesslike, but even entrepreneurial. Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book, which - Rebrands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients - Spells out the importance of the patron's voice, and details methods for...