Timothy J. Muris Pablo T. Spiller David T. Scheffman
Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to...
Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety o...
To those who study or work in government regulation of business, the Federal Trade Commission has been of intense interest since 1969. Regarded before 1969 as dormant and ineffective, the FTC has become widely viewed as a major agency focusing on problems that affect most American consumers and businesses. This book, the work of Contributors under the editorship of Kenneth W. Clarkson and Timothy J. Muris, is a comprehensive attempt to analyse the 'revitalized' FTC.
To those who study or work in government regulation of business, the Federal Trade Commission has been of intense interest since 1969. Regarded before...
