An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with...
An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present...
Nobody likes it when a relationship ends, especially if you were not the one that ended it. You might feel blindsided and even betrayed but when you are still in love with the other person, it is hard. You want to know why they left you and what you did wrong so you end up hounding them for answers and then wonder why they will not give you a second chance. It is natural to want them back but all too often whenever you try to get them back, it just makes them angrier. This book will teach you how to win your ex back and more importantly, what not to say and what not to do that will sabotage...
Nobody likes it when a relationship ends, especially if you were not the one that ended it. You might feel blindsided and even betrayed but when you a...
