Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal, and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss, and Lonely Planet, in...

Why do women all over the world read fashion magazines like Vogue, Elle, Harper s Bazaar, and Marie Claire? How do editorial, art, and advertising staff put together the monthly editions of each title in France, Hong Kong, Japan, the UK, and the U.S.? Based on the author s two decades of ethnographic fieldwork and content analysis, and drawing on anthropological theories, The Magic of Fashion argues that the fashion industry makes commercial use of practices and rituals commonly found in magical and religious rites to enchant its readers. The book
-argues that fashion magazines make use of...

A substantial book on the social practices and cultural attitudes of people producing, reading, watching and listening to different kinds of media in Japan, China, Taiwan, Indonesia, Vietnam, Singapore and India.