Argues that traditional boundaries between product and service, capital and people, and buyer and seller are being blurred.

Get ready for a whole new world - a world of Blur in which traditional boundaries between product and service, capital and people, buyer and seller, and real and virtual no longer exist. Stan Davis and Christopher Meyer have a front row seat to these changes and in one of the most influential business books of recent times, they not only define the phenomenon but show businesses large and small how to thrive.