At the end of the sixteenth century, when painters, writers, and scientists from all over Europe flocked to Rome for creative inspiration, the city was also becoming the center of a vibrant and assertive Roman Catholic culture. Closely identified with Rome, the Counter-Reformation church sought to strengthen itself by building on Rome's symbolic value and broadcasting its cultural message loudly and skillfully to the European world. In a book that captures the texture and flavor of this rhetorical strategy, Frederick McGinness explores the new emphasis placed on preaching by Roman church...