This volume examines motion picture promotion and gimmicks.

"They're here already You're next " These were the last words spoken by Kevin McCarthy in the 1956 classic, "Invasion of the Body Snatchers." He was looking right into the camera when he said it, at an audience caught in the grip of Cold War paranoia. Studio executives forced director Don Siegel to shoot a new, less alarming ending. In spite of their tampering, the film remains one of the most terrifying and closely dissected motion pictures ever made, inspiring contradictory readings from both ends of the political spectrum. This book is the result of a film fan's obsession. In short, it's...