This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range ...
This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range ...
In creating and developing the new genre of the televised novela, a one-hour long dramatic serial, the Brazilian television industry grew, in less than 15 years, from an insignificant player in the international market to one of the largest, most influential in the world. In the first book in English to explore the phenomenon of the telenovela Michele and Armand Mattelart challenge accepted views of the world dominance of United States television and probe the socioeconomic impact of this new genre on a third world country. Using the telenovela and its impact on the medium world-wide, the...
In creating and developing the new genre of the televised novela, a one-hour long dramatic serial, the Brazilian television industry grew, in less ...
