This book examines the complex transformation of British sport in the second half of the twentieth century. Focusing on the key role of the media as a driving force for change, it also provides a fascinating account of the wider social and cultural history of post-war British sport.

This book examines the complex transformation of British sport in the second half of the twentieth century. Focusing on the key role of the media as a driving force for change, it also provides a fascinating account of the wider social and cultural history of post-war British sport.

Brazil s victory in the 1994 World Cup is the latest chapter in an extensive history of the world s most popular game in South America. In this engaging account, Tony Mason reviews the place of football in Argentina, Brazil and Uruguay.
Mason opens with soccer s rise at the turn of the century amid the exploding urbanization of Buenos Aires, Montevideo, Rio de Janeiro and Sao Paolo. He demonstrates that, from its beginnings, the game had wide popular appeal and examines the role of British commercial and military interests as well as that of newcomers from Italy, Spain and Portugal....