PR Works is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven(r) there will be no guesswork

Written by Nancy Marshall, The PR Maven(r), PR Works is an essential tool for any business owner that wants to leverage the power of public relations....