You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a...

With the rise of the knowledge economy, the knowledge content of goods and services is going up just as their material content is declining. Economic value is increasingly seen to reside in the former - that is, in intangible assets - rather than in the latter. Yet we keep wanting to turn knowledge back into something tangible, something with definite boundaries which can be measured, manipulated, appropriated, and traded. In short, we want to reify knowledge.
Scholars have been debating the nature of knowledge since the time of Plato. Many new insights have been gained from these...

Available for the First Time: The Complete "Social Entrepreneur s Playbook"
Covers all three phases of the start-up to scale-up process, developed with reader feedback from one of the more unusual ebook...experiments of the year ("ThinReads")
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
MacMillan and...