The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target...

Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.

A charming, heart-warming Christmas taleabout the power of family, tradition, and love.

In 1875, Owen Thomas, a poor Welsh coal miner, falls in love with a beautiful London actress, Jessica Lavery. He builds her a cottage in his village, and enchants her with the promise of the holidays they'll share after they marry. According to his special Thomas family tradition, the Christmas tree must always be outside, where it can look up to God. Owen carves her an angel to go on top of their tree, with lavender eyes like hers, a token more meaningful to her than any engagement ring. When...