This guide is for professionals and students working in all areas of media (film/video, photography, multimedia, Web, graphics and broadcast) who need to know what the law requires and how they should properly utilize copyrights and trademarks. This book outlines critical concepts and applies them with explanations in real-life applications, including many cases from the author's own practice as well as those of various media professionals. The book is designed to provide readers with a firm understanding of the principles underlying the ownership and use of content, so that when the...