In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers....
In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods dur...
American Made is a best-selling collection of biographical sketches that introduces key trends of American business.The book details American business through time by presenting the history of people who forever changed the way that Americans do business. Harold Livesay maintains clarity and intellectual acumen while highlighting two themes: globalization and the impact of information technology on business. This edition includes updated stories of its hallmark historical business figures with the latest scholarship as well as additional biographies of figures that have redefined American...
American Made is a best-selling collection of biographical sketches that introduces key trends of American business.The book details American business...
