What 200 products can be made from a dead chicken?

What should turkey really taste like?

How can you make a ready-made meal appear less manufactured?

How do you market a "folk-pizza"?

This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.

Through a detailed description...