The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.

Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.

* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.

*...

Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.

Certified Guerrilla Marketing Coach Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.

THIS BOOK WILL GROW YOUR PROFITS Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: . Marketing . Customer...

People are learning that success isn't something you only measure with a bank account. If you're a Guerrilla Entrepreneur, you also measure it with free time. Jay Conrad Levinson has been earning a six-figure income working a three-day week right from his home. He's been doing it since l971. In these pages, he shows how you can achieve the same equilibrium between success and balance... between profits and joy. It's not as hard as you think if you face up to: . The 10 dirty lies you have known and loved . The five ways business is now harder than ever and five ways it is easier . The top 10...

MANY FRANCHISEES enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. Many franchisees have a false sense of security thinking that the sales will automatically come because they signed up for a "turn key," established business. Of course successful franchisees and franchisors know that at that end of the day, the success of each...

History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If...

This treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of business they must change.

"This is Barely Legal...But You Can Still Get Away With It"A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, International Best Selling Author of The Confidential Internet Intelligence Manuscript I guess it's human nature to be tempted by things that are forbidden -- or barely legal, for that matter. There's something wickedly delicious about"getting away with something" that makes us feel like the "cat that swallowed the canary." Face it. We all want an unfair advantage if the prize is appetizing enough. Olympic athletes took steroids before the anabolic drug...

This workbook by the father of the Worldwide Guerrilla Marketing Revolution contains various workshop activities and projects that will propel business success.