Reasonable Risk examines the concept of risk as it applies to everyday life in general and to alcohol consumption specifically. The book addresses how we assess risks (and benefits), and the strategies we use to manage them. It examines the elements that shape our perceptions of risk-cultural influences, social factors, and how we are presented with information about risk. The final chapter of the book focuses on the role of risk in policy formulation, examining in particular how alcohol policies are developed within the context of individual and societal responsibility.

In June 2013 hundreds of leaders journeyed to Guatemala to ignite transformation. These are the stories of 20 of those leaders, interpreters, and support staff who give the back story behind the campaign.