In our request "to be in the know" are we compromising our capacity for unadultered thought? In this startling book, Dr. Wilson Bryan Key exposes the devious and sophisticated strategies that advertisers use in newspapers, magazines and television to manipulate and seduce our thoughts and senses. He explores how the media establishes our "reality" and why, subsequently, Americans are the most manipulated people in the world. This provocative book will forever change the way you view the world around you.

This text presents a specific, synthesized approach to the application of instructional design principles, so that the designer can more easily achieve closure on the design. Each step in the process is a logical part of the mosaic forming an instructional design.

A demonstration of instructional design, from the point of view of what the learner is going to do. The chapters examine the instructional design process; perception and visual literacy - learner analysis; layout and design; the World Wide Web; and e-learning.