This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the...
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the the...
In 1949, lawyer, historian, and journalist Carey McWilliams stepped back to assess the state of California at the end of its first one hundred years--its history, population, politics, agriculture, and social concerns. As he examined the reasons for the prodigious growth and productivity that have characterized California since the Gold Rush, he praised the vitality of the new citizens who had come from all over the world to populate the state in a very short time. But he also made clear how brutally the new Californians dealt with "the Indian problem," the water problem, and the need for...
In 1949, lawyer, historian, and journalist Carey McWilliams stepped back to assess the state of California at the end of its first one hundred years--...