The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the...
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain...
Since September 11, 2001, the Bush administration has relentlessly invoked the word "freedom." Al-Qaeda attacked us because "they hate our freedom." The U.S. can strike preemptively because "freedom is on the march." Social security should be privatized in order to protect individual freedoms. The 2005 presidential inaugural speech was a kind of crescendo: the words "freedom," "free," and "liberty," were used forty-nine times in President Bush's twenty-minute speech.
In Whose Freedom?, Lakoff surveys the political landscape and offers an essential map of the Republican battle...
Since September 11, 2001, the Bush administration has relentlessly invoked the word "freedom." Al-Qaeda attacked us because "they hate our freedom....
Two years ago George Lakoff published the bestselling Don't Think of an Elephant Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:
* What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put...
Two years ago George Lakoff published the bestselling Don't Think of an Elephant Its account of the conservative monopoly on effective fram...
First published in 1985 (MIT Press), Fauconnier's influential book, Mental Spaces, was instrumental in shaping the new field of cognitive linguistics. The concept of mental spaces--that we develop constructs during discourse that are distinct from linguistic constructs but are established by linguistic expressions--provides a powerful new approach to problems in philosophy and cognitive science concerning thought and language. It includes a new preface that provides context for the theory, and a new foreword by George Lakoff and Eve Sweetser (both of U.C. Berkeley).
First published in 1985 (MIT Press), Fauconnier's influential book, Mental Spaces, was instrumental in shaping the new field of cognitive linguistics....
A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and...
A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of th...
"The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen" (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage)."The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen" (Robert B. Reich, former Secretary of Labor and author of Beyond Outrage). Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use...
"The essential handbook for thinking and talking Democratic--must reading not only for every Democrat but for every responsible citizen" (Robert B....
A tsunami of money has flooded the American political landscape, leading to the overwhelming influence of powerful interests on the process, and to the domination of politicians' time by fundraising, rather than governing. This book shows how to disrupt these effects using an organized grassroots approach that significantly reduces the cost of effective campaigns, undercutting the need to raise huge sums in order to win. The book begins with a foreword by George Lakoff, the Berkeley linguist and cognitive scientist who has written extensively about the political process. It then describes the...
A tsunami of money has flooded the American political landscape, leading to the overwhelming influence of powerful interests on the process, and to th...
In United We Stand Divided We FallGarn Press has gathered together essays by great scholars and renowned teachers who oppose the direction in which President Trump is leading the country. These are essays, to quote George Lakoff, which frame American values accurately and systemically day after day, telling truths by American majority moral values.
These are essays of protest against and resistance to Trump’s presidency, to his billionaire cabinet, to the privileging in the White House of white supremacists, the promulgation of “alternate facts”,...
In United We Stand Divided We FallGarn Press has gathered together essays by great scholars and renowned teachers who oppose the...
