This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley
Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the...
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley
For use on race and gender courses offered in schools and departments of communication and journalism as well as women's studies. This anthology covers a wide range of topics, groups, and issues, and has been specifically edited for undergraduate students. Includes articles from the popular press and from academic sources. Introductions by the editors frame each section, and headnote and questions are included with each article. Biagi and Kern-Foxworth are master teachers of media courses on race and gender issues and their classroom and publishing experience is evident in every section.
For use on race and gender courses offered in schools and departments of communication and journalism as well as women's studies. This anthology cover...
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. " From the foreword by Alex Haley "
Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of...
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. " From the foreword by Alex Haley "
