Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising.
"Journal of Communication"
Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in...
Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination o...
Terrorism now dominates the headlines across the world-from New York to Kabul. Framing Terrorism argues that the headlines matter as much as the act, in political terms. Widely publicized terrorist incidents leave an imprint upon public opinion, muzzle the "watchdog" role of journalists and promote a general one-of-us consensus supporting security forces.
Terrorism now dominates the headlines across the world-from New York to Kabul. Framing Terrorism argues that the headlines matter as much as ...
Terrorism now dominates the headlines across the world-from New York to Kabul. Framing Terrorism argues that the headlines matter as much as the act, in political terms. Widely publicized terrorist incidents leave an imprint upon public opinion, muzzle the "watchdog" role of journalists and promote a general one-of-us consensus supporting security forces.
Terrorism now dominates the headlines across the world-from New York to Kabul. Framing Terrorism argues that the headlines matter as much as ...
Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising.
"Journal of Communication"
Kern's work joins a spate of books published in the 1980s on the nature, production, effect, and importance of televised political advertising in US elections. Not, however, old wine in...
Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination o...
Montague Kern Ralph B. Levering Patricia W. Levering
This analysis of the Kennedy administration's relationship with the press during the Laotian, Berlin, Cuban missile, and Vietnam crises of 1961-63 suggests that press coverage and Kennedy's influence on the press were far more varied than scholars have supposed. Focusing on press coverage of government officials, foreign leaders, domestic politicians, and interest groups, the study combines quantitative analysis with previously untapped sources in the Kennedy Library.
Originally published in 1984.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in...
This analysis of the Kennedy administration's relationship with the press during the Laotian, Berlin, Cuban missile, and Vietnam crises of 1961-63 sug...