In this accessible book, Gavin Kennedy takes a fresh look at Adam Smith's moral philosophy and its links to his political economy and his lectures on Jurisprudence. The book provides a new analysis of Wealth of Nations, and argues that Adam Smith's intellectual legacy was completely transformed in the Nineteenth and Twentieth centuries by economists pursuing different agendas, to create ideas and policies that Smith did not advocate. It also provides a new explanation for the main mysteries about Smith's later life.

Gavin Kennedy, a successful negotiation consultant with three decades of experience, outlines a new approach to diplomatic and effective ways to achieve negotiating goals while building and maintaining strong relationships. He asserts that most people are either "red" negotiators, aggressive and hard-line, or "blue" negotiators, passive and overly conciliatory. Kennedy proposes a middle ground, or "purple" style of negotiation, that utilizes the benefits of the red and blue styles and tempers the weaknesses of both for optimum business success. Kennedy discusses the typical characteristics of...

This book presents the authentic Adam Smith and explores his underlying approach and radical thinking, aiming to re-establish his original intentions. The book provides a crucial reminder of how relevant Adam Smith was in his own time, and how relevant he remains as we experience the worldwide spread of opulence today.

This book presents the authentic Adam Smith and explores his underlying approach and radical thinking, aiming to re-establish his original intentions. The book provides a crucial reminder of how relevant Adam Smith was in his own time, and how relevant he remains as we experience the worldwide spread of opulence today.