"For four hundred years Florida has been North America's ranking treasure hunt, a national Never-Never land."

Gloria Jahoda unfolds the colorful story in this book, from the gold-seeking conquistadores of Spain, and the alleged search for a fountain of youth, to today's vast influx of tourists and the retired in search of sun, health, and the delights of Disney World.

"A beautifully written informal account of the Tampa Bay region." Library Journal

"A colorful history of Tampa Bay, the Hillsborough River which flows into it, and the cities of Tampa and St. Petersburg, together with their smaller satellite communities." Publishers Weekly
From its idyllic source in the Green Swamp, the Hillsborough River winds past columns of cypress and matted shrubs and opens into Tampa Bay, part of Florida s urbanized, publicized western Suncoast. The river is not a long one, but the size of its legend in contemporary America is...