Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan....
Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book ...
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the ways in which meaning is constituted in social life.
Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analysing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting a...
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the wa...
