A study of Chinese language, culture and society, this book adopts the tools of cultural studies and applies them to a previously conservative discipline. It employs concepts of social semiotics to extend the ideas of language and reading and covers a range of cultural texts. The authors tackle areas such as grammar, language, gender, popular culture, film and the Chinese diaspora. The book should help to break down the boundaries around the ideas and identities of East and West and provide a relevant analysis of the Chinese and China.

A study of Chinese language, culture and society, this book adopts the tools of cultural studies and applies them to a previously conservative discipline. It employs concepts of social semiotics to extend the ideas of language and reading and covers a range of cultural texts. The authors tackle areas such as grammar, language, gender, popular culture, film and the Chinese diaspora. The book should help to break down the boundaries around the ideas and identities of East and West and provide a relevant analysis of the Chinese and China.

Thisinvestigation ofmulticulturalism in Australia looks at the way"hot spots" cluster around fiercely defended boundaries and borders, both literal and symbolic, and tackles the issues of past and present racism to show how injustice impacts many communities. Arguing that multiculturalism is alive and well in Australia, this reference demonstrates that a commitment to tolerance and diversity characterizes daily life."

Applies the principles and insights of fuzzy logic to the complexity of social life. Drawing on the full range of the social sciences, this text includes work on the escalating complexities of post modern life.

Fuzziology studies the fuzziness inherent in what we know about ourselves, the sources and nature of our experience, our thoughts and feelings, drives for understanding and urges to create and realise our potential. This kind of fuzziness is at the core of our existence, at the essence of our humanness. It affects any field of human activity, be it mathematical study of fuzzy equations and fuzzy integrals; engineering design and implementation of fuzzy logic-based methodologies; fuzzy control systems or fuzzy robots. Social fuzziology investigates the role of fuzziness in understanding the...

Social semiotics reveals language's social meaning ? its structures, processes, conditions and effects ? in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.

Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic...

Social semiotics reveals language's social meaning ? its structures, processes, conditions and effects ? in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.

Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic...