Yes, it s true: you can learn how to be a verbal wizard
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with well, awe? Ever read a great quote and think I could never come up with anything that clever?
Daunting as it may seem, there s nothing mystical about witcraft. Crafting memorable lines doesn t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from...