Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process.

This easy to use...

Writing proficiency is more important than ever, especially with the demands of standardized testing and the rigors of new standards impacting our schools. This classroom-tested manual, created from a combination of the author's extensive in-class experience and acclaimed research in neural science and developmental biology, addresses all facets of writing competency. The content links to common core curriculum elements in state language arts standards for every state.

Written by experienced educator and author Kendall Haven, the work features 13 innovative writing tips and 30 engaging...

Writing proficiency is more important than ever, especially with the demands of standardized testing and the rigors of new standards impacting our schools. This classroom-tested manual, created from a combination of the author's extensive in-class experience and acclaimed research in neural science and developmental biology, addresses all facets of writing competency. The content links to common core curriculum elements in state language arts standards for every state.

Written by experienced educator and author Kendall Haven, the work features 13 innovative writing tips and 30...