Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented.
Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news b...
Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performance. Insight is provided into the kinds of measurement tools and assessment techniques that are available, and the authors offer recommendations for the use of these instruments, and how best to utilize the...
Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The auth...
Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalism practice, news consumers, and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the internet, but references are also made to the establishment of news websites by other organizations. The book examines the growth of online technology as a source of information and entertainment and considers how this development can be framed within models of communication and comments, on the apparent...
Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalis...
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before...
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informe...
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers relationships with brands. Using psychology to segment consumers has been...
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the con...
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before...
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informe...
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. What is the evidence for the effects of food promotions on children's food preferences, diets and health?
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effe...
Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations designed to improve employee satisfaction, motivation, loyalty and performance. Insight is provided into the kinds of measurement tools and assessment techniques that are available, and the authors offer recommendations for the use of these instruments, and how best to utilize the...
Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The auth...
