In the last 20 years, tuition has increased by a factor of more than 200 percent, which is 3 times the increase in earned income of the average family. It takes from 25 to 30 percent of a family's yearly after tax earnings to pay for a single child's college education.

Utilizing their access to college counseling, admissions, and financial aid professionals at colleges and universities across the country, this father and son team have developed a program to make paying for college manageable. They enlighten, motivate, and encourage students and their parents to follow a set of 10...