This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics: consumer-demand and labor-supply behavior and choice under uncertainty. The use of laboratory animals provides the opportunity to conduct controlled experiments involving precise and demanding tests of economic theory with rewards and punishments of real consequence. Economic models are compared to psychological and biological choice models along with the results of experiments testing between these competing explanations.

This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics: consumer-demand and labor-supply behavior and choice under uncertainty. The use of laboratory animals provides the opportunity to conduct controlled experiments involving precise and demanding tests of economic theory with rewards and punishments of real consequence. Economic models are compared to psychological and biological choice models along with the results of experiments testing between these competing explanations.

The second volume in this series comprises eleven contributions devoted to interrelations between economics and psychology and to the use of laboratory experimental methods for investigating economic outcomes in a market context. They study market behavior, the regulation of monopolistic enterprises

Researchers in economics, psychology, and pharmacology review recent empirical and theoretical work on behavioral-economic approaches to understanding and altering the use and abuse of alcohol, cigarettes, and other substances. Among the topics they discuss are reducing drug abuse by enriching the e

Miriam's Revenge discusses from a parental standpoint the importance of being EXTRA careful of what we put on social media. As Miriam's Mom puts it best... "They just don't understand how quickly things spread." However, Miriam quickly finds out that her Mom just might be right... this time