Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event...

In his book "You Can Make It Happen, " Stedman Graham revealed the step-by-step process that paved his way to success. Now, in "You Can Make It Happen Every Day, " he shares words of wisdom and experience to guide readers toward the realization of their professional and personal goals.

Let bestselling author Stedman Graham show you how building your own "Life Brand" will result in a more successful and fulfilling life.
From traditional corporations to the Internet, from top executives to people striving every day in their communities, "branding" has become one of the most significant marketing practices in pop culture today. We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value.
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Prepare yourself for a lifetime of emotional and intellectual success and physical well-being with this essential and practical guide--perfect for teens, parents, grandparents, and educators alike.

The teenage years are filled with growth, promise, trials, and tribulations. During this time, one may be faced with life-changing decisions and challenges. And often these dilemmas are not easily answered. In Teens Can Make It Happen: Nine Steps to Success, prominent businessman and author Stedman Graham guides readers to a better understanding of themselves, their strengths, and their...

Stedman Graham, bestselling author of "You Can Make It Happen," teaches that in the 21st century your talent and skills above all else will define your value. In "Diversity: Leaders Not Labels," Graham shows you how to break out of the box that keeps you from growing to your full potential, and reveals that success is truly based on results, performance, and excellence.

Diversity is literally changing the face of our nations. Workers of all backgrounds are merging into a global marketplace, while businesses are challenged by a shortage of talent and the need to integrate a wide range of...