This first book-length critical analysis of Kennedy's public address defines how he aroused Americans to rise to the opportunities and challenges that he defined for them. This rigorously researched study offers an in-depth analysis of the development of President Kennedy as a public speaker and a balanced view of his civil rights, foreign policy, presidential, and other types of speeches. Eight speech texts accompany the analysis. This reference and teaching tool also offers a selected chronology of major speeches along with a bibliography of important primary and secondary sources....

New Approaches to Rhetoric provides fresh perspectives on the study of rhetoric and its ability to affect change in today's society.a Although traditional approaches (e.g., neo-Aristotelian) to the study of rhetoric have utility for the twenty-first century, communication in a complex, mass-mediated postmodern age calls for new critical approaches. The contributors of this volume, including James Darsey, Kathryn M. Olson and G. Thomas Goodnight, George Cheney, Dana Cloud, and Barry Brummett, explore possibilities for bridging rhetorical studies of the past with rhetorical studies of the...