Wealth and the Demand for Art in Italy represents a departure from previous studies, both in its focus on demand and in its emphasis on the history of the material culture of the West. By demonstrating that the roots of modern consumer society can be found in Renaissance Italy, Richard Goldthwaite offers a significant contribution to the growing body of literature on the history of modern consumerism--a movement which he regards as a positive force for the formation of new attitudes about things that is a defining characteristic of modern culture.

Richard A. Goldthwaite, a leading economic historian of the Italian Renaissance, has spent his career studying the Florentine economy. In this magisterial work, Goldthwaite brings together a lifetime of research and insight on the subject, clarifying and explaining the complex workings of Florence's commercial, banking, and artisan sectors.

Florence was one of the most industrialized cities in medieval Europe, thanks to its thriving textile industries. The importation of raw materials and the exportation of finished cloth necessitated the creation of commercial and banking practices...

The histories of six generations of the Strozzi, Gondi, Guicciardini, and Capponi families are traced from the fifteenth to the mid-sixteenth centuries by focusing on the family household as defined by the economic bonds reflected in account books. These four families were among the best known of the city's patriciate and were influential in affairs of the city. Their histories serve as case studies in seeking to determine the nature of the patrician family as a specific kind of social institution and to assess its importance in Florentine history. A concluding chapter attempts to relate...