The race that's run before the one for president - that's 'the money primary.' But more than money must be acquired in the early campaign for president. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate's presidential strength. With the 2008 presidential nomination campaign approaching, this study's focus on the early campaigns in the 1988 and 2000 presidential races is all the more timely. These two presidential nomination campaigns are the only ones since...