College education is one of the most important investments a family will make. But between the viewbooks, websites, insider gossip, and magazine rankings, students and their worried parents face a dizzying array of options. What do the rankings really mean? Is it wise to choose the most prestigious school a student can get into? What are the payoffs of higher education, and, by the way, how do we pay for them?

In a unique approach to these conundrums, an economist and award-winning teacher walks readers through the opportunities, risks, and rewards of heading off to college. Warning...