In recent years quality has become an integral part of any organization that provides competitive advantage. Quality is one of the main factors which aid a company to help the customer attain complete satisfaction in any services they offer. For this, we have to understand the real need and expectation of the customer. To attain long term success the service provider has to understand what the customer desires and what not. It is mandatory to possess complete knowledge on customer expectation. In turn, it serves as a benchmark for outstanding performance. Customer service and quality tools...