Shortly after his death in 1957, The New York Times obituary of Peter Freuchen noted that "except for Richard E. Byrd, and despite his foreign beginnings, Freuchen was perhaps better known to more people in the United States than any other explorer of our time." During his lifetime Freuchen's remarkable adventures, related in his books, magazine articles, and films, made him a legend. In 1910, Freuchen and his friend and business partner, Knud Rasmussen, the renowned polar explorer, founded Thule-a Greenland Inuit trading post and village only 800 miles from the North Pole.