This text explains in lay persons' language, the essence of the the archetypal feminine and its potential for business. It aims to show both women and men how the feminine principle works in human thought and behaviour and what could happen if it was given the same level of support and attention in the work place that is given to the masculine consciousness. It goes beyond the well established need for feminine attributes in business and invites both genders into a collaboration. It is not a critique of what is wrong with the masculine perception and behaviour in business, rather it advocates...